Disrupt the sports production process | Opinion leadership


The sports market, especially for big spectator sports like football, Formula 1, baseball and many more, is big business for everyone involved.

In a nutshell, advertisers can reach huge audiences, players get paid dearly through their clubs and sponsorship deals, clubs make huge profits through the sale of tickets, merchandise, and sponsorship deals. transfer and leagues earn huge sums every year from the sale of broadcast rights. Over the past five or ten years we have witnessed major disruptions in the television industry and the sport is no exception.

Take the example of the English Premier League, the world’s most watched league on television with a potential audience of 4.7 billion people in 185 countries.

The Premier League was formed in August 1992 following the resignation of the Premier League clubs from the Football League in May of the same year. This decision was mainly based on the desirability of lucrative television rights deals.

Since then, and unsurprisingly, there has been a row between broadcasters over these rights. In recent years, between Sky and Setanta Sports – later ESPN – then Sky and BT with BT securing the rights to broadcast live games for the first time in 2012.

Shockwaves were felt last year when Amazon won the rights to 20 live games per season until 2022, the first time a digital player has entered the fray.

In addition to Amazon, Facebook and Twitter have also entered the arena of live sports television and given the funding these OTT giants can currently have available, that risks driving up the costs of the rights even further.

And with viewers watching more sports content on their mobile phones through social media, the pressure for broadcasters to deliver increased fan engagement continues to grow. That means more highlights, more reruns – more insight in general. Second, it means providing clips and packages tailored to the requirements of other platforms.

On top of that, broadcasters are expected to tailor content to the personal preferences of individual users to achieve maximum engagement. This means a dramatically increased demand for content. And to complicate matters further, we are talking about sports and that means viewers expect to see everything as it happens, or as soon as possible after. This additional content should be created as quickly as possible.

Produce more with less
We can see that the pressure is on broadcasters and content owners to create more packages of highlights, from 30 seconds around a goal scored to a 30 minute recap of the game for the archive. Some viewers or subscribers might want to watch all of the action from their favorite player, a particular game, or maybe a summary of the top goals of the weekend.

This means that a producer must package and deliver a new story within seconds. Previously, it took 15-20 minutes to manually retrieve the log information and create the scenario.

Using sophisticated automated sports production technology, video and audio tracks can be analyzed for smooth input and output points to ensure the result is not visually shocking and will avoid clipping during an audio peak. , which may correspond to the reaction of the crowd and which should be incorporated into the clip.

Automatic clip creation can now be done faster than in real time. Not only can more content be created, it is made available very quickly, meeting the expectations of sports fans. When a package requires the supervision of an artisan editor, the structure of the part is automatically created and is transmitted to a third-party editor, via an established interface.

One of the most powerful benefits of this is that each clip on the timeline is given a name that describes what it is. Clips can be referenced by the tag name, for example, rather than just a camera number. Again, the result is greater productivity for the editor who does not need to dig into the footage to understand the edit.

Automated highlight packaging doesn’t need to be limited to a single event, or only implemented on-site. The same platform can be used at the base of the diffuser to create other outputs. It could be all the goals in every game on that day, for example.

This technology does not replace a producer or an editor. It helps them produce more content and be more productive than ever before, allowing them to focus on creativity and not on repetitive and unsatisfying tasks.

Increased efficiency with text-to-speech
If you add text-to-speech capabilities to this sophisticated sports production workflow, operators can search for comments made during a sports match or live event; automatically create file locators; and import a file or drop it in a watch folder and manually generate the text-to-speech from the commentary track.

These additions allow faster access to content, allowing production teams to dramatically increase efficiency and production without the need to scale, leaving them more time for creativity, such as personalized stories that enhance the overall experience. of the viewer. The solution maximizes the efficiency, efficiency and profitability of live and sporting event broadcasters. It also helps reduce overhead by reducing costs without having to compromise on the quality of their solution.

Reduce costs and increase revenue
Sports fans are particularly demanding, and rights holders and production companies are under increasing pressure to produce more content (short form for digital edition; long form for archives) while reducing costs. production costs and finding new ways to increase income. .

Tedial’s industry-leading SMARTLIVE automated workflow solution designed specifically for live and sporting events delivers an intelligent and productive production workflow. It leverages Tedial’s proven metadata strengths to automate media management, from remote logging to clip creation to cross-platform distribution. This includes tight integration with social media.

It uses optional artificial intelligence layers, in a practical way, to bring real editorial added value to create clips and highlights, ready to be broadcast. These clips can be created fully automatically, or some can be enhanced by a DIY editor, through seamless integration with popular software tools. Additionally, the integration of industry-leading Speechmatics Automatic Speech Recognition (ASR) technology with SMARTLIVE eliminates the need for production teams to grow, allowing them to create personalized stories while maximizing productivity. efficiency, production and profitability for broadcasters.

Built on open standards, SMARTLIVE is independent of the equipment that surrounds it. It can be added to any production infrastructure. Its virtualized software architecture can be implemented on premise, in the cloud or in hybrid. In addition to generating its own metadata, it connects to existing archival asset management systems, using examples from the past as a means of illustrating today’s news.

As sports rights become more expensive and fans expect more information and analysis, SMARTLIVE is the most comprehensive and productive way to create additional content, enrich storytelling, satisfy consumers and increase income opportunities.

Jérôme Wauthoz is vice-president of products at Tedial.

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