Marvel Studios president says covers are ‘key’ to production process


There came a time in Hollywood when covers often meant the end of the movie. While some fear-mongers in the farthest corners of the internet continue to try to push this narrative forward, it’s been fairly well documented that the big studios often plan additional covers or photographs long before the studios actually knew if the film needs more work. At Marvel Studios, covers have become an integral part of the production process, according to studio director Kevin Feige.

During a recent panel at the New York Film Academy, Feige explained Marvel’s take-back procedures and why they chose to take additional photos on virtually all of the films from the Burbank-based batch. “‘Reshoots’ was a dirty word. ‘Oh, this movie is in reshoots, there must be some problem,'” Feige said of the connotations that once surrounded the production process.

He adds: “The covers are the key to our films, starting with Iron Man. We always say we’re smart filmmakers at Marvel, but we’re not geniuses and the best way to give ratings on a movie is to watch the movie. So we make the movie and we’re like, ‘Oh yeah, no, that’s not good. It doesn’t work, “and now have a system that can be quite precise and efficient. [Reshoots last] sometimes a day, sometimes a fortnight, sometimes more to keep moving forward and doing the best possible. “

Fortunately enough for Feige, he has the Walt Disney Studios checkbook in his back pocket, which allows him and his team to plan these covers well in advance, ensuring that the creators and talent be locked up months in advance.

Upcoming Marvel Studios projects include Black Widow May 1, 2020, The falcon and winter Soldier in the fall of 2020, The Eternals November 6, 2020, Shang-Chi and the legend of the ten rings February 12, 2021, WandaVision in spring 2021, Loki in spring 2021, Spider-Man 3 July 16, 2021, What if…? in the summer of 2021, Hawk Eye in the fall of 2021, and Thor: Love and Thunder November 5, 2021 and Black panther 2 on May 6, 2022.

Photo by Alberto E. Rodriguez / Getty Images for Disney

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